STRATEGIC PLANNING AND POSITIONING
Definitions
Strategic planning is a disciplined effort to produce key decisions and actions that both shape and guide what an organization is, what it does, and where it is going. Highly effective organizations are clear and unified about their mission, vision, values and goals. They know exactly what they want to achieve and have a strategic plan that focuses organizational resources on goal achievement.
Strategic positioning is a more specialized tool used to define an organization's position within a larger context of niche, competition and constituency. This process is useful for organizations that want to become more focused and distinct; fully own a market niche; or better leverage their assets and brand.
Our Unique Approach
At Nonprofit Impact, we believe that effective strategic planning starts with a thorough analysis. We conduct a systematic, objective situation analysis to fully understand the context in which the organization is operating. The analysis examines internal, external and market conditions as well as future or anticipated conditions. It seeks to define the three or four critical strategic issues that organizations must decide to plan effectively.
Based on the analysis, organizations can make deliberate decisions that ultimately define the goals and strategies necessary to achieve desired results. Nonprofit Impact's intensive one-day planning process keeps organizations focused, strategic and productive.
The resulting strategic plan is a concise document that guides the organization over a three- to five-year period. It is a tool used at every board and staff meeting to answer the questions, "Are we on track?" And, "How must we adjust?"
Nonprofit Impact believes that for some organizations to get to the next level, it is not sufficient to define purpose and direction; they must also articulate their strategic position and niche relative to other organizations in the market. Our strategic positioning process helps organizations examine their potential for growth or development and define the position they will occupy within their institutional landscape.
Service Descriptions and Products
Whether you want to define your purpose and direction; position; or underlying business model, Nonprofit Impact can help you get there:
- Strategic planning: Clarifies an organization's purpose and direction based on the situational analysis
Products: situation analysis, strategic plan, implementation plan - Strategic positioning: Defines an organization's position relative to others in the marketplace
Products: market analysis, competitor analysis, strategic positioning plan
- Business planning: Creates a deliberate, informed blueprint for future growth, impact, and sustainability; a tool to attract interest and investment
Products: situation / organizational analysis, business plan with recommendations
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Nonprofit
Impact
1792 Wynkoop St, Ste 307
Denver, CO 80202
303.223.4886
shelli@nonprofitimpact.com
