RESOURCES
Your program is already successful, but you know it is capable of more. Your senses tell you the time is right to work toward achieving the next level of success – whether that is to attract more community support, to optimize organizational assets, or to ensure long-term sustainability. As a director or program manager, you want to help your organization get there, but how?
Organizations and programs that find themselves at this exciting, yet sometimes daunting stage, can benefit tremendously from the Integrated Strategy approach. The Integrated Strategy has transformed dozens of organizations of different sizes and stages of development to achieve powerful results and new levels of success. The Integrated Strategy is much more than strategic planning or marketing. It is a framework that helps organizations sharpen their focus – by aligning identity, capacity, and constituency to ensure long-term success and sustainability. This article applies the Integrated Strategy framework to school health programs. Click here to view the article.*
Nonprofit Marketing
with A Purpose:
Developing a Strategic Marketing Plan to Engage New Audiences
If your job includes attracting and retaining members or volunteers, making
people aware of a program or cause, raising funds or trying to get support
on an issue, this is an article you will want to read. This article provides
a step-by-step, how-to guide to help you reach and engage your audience.
It demonstrates how simple marketing concepts can be valuably applied
to nonprofits and provides several examples for
the development of a basic and useful marketing or outreach plan.
Click here to view this article*
Understanding the
Audience:
The Neighbors at Crowsnest Pass - A Case Study
This article
demonstrates how understanding the audience is important in
developing strategies to engage people in conservation. In this study,
a group of conservation organizations working together to protect the
southern portion of the Northern Crown of the Continent, used a marketing
approach to identify potential audiences. The process provided insight
into a segment of the audience and helped determine the strategies that
would, and would not, make sense in trying to
influence that audience. This case study demonstrates the practical application
of marketing in developing a climate of support for conservation.
Click
here to view this article*
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Contact us at 303.223.4886 for any additional resources that may be helpful to your specific situation…at no charge. We would love to hear from you!
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Denver, CO 80202
303.223.4886
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