The Integrated Strategy helps an organization be more potent, whether it is at its start-up, growth, or maturity phase. The Integrated Strategy has proven particularly useful as a framework to take an organization to its next level of success. The next level generally refers to an organization's ability to leverage assets and brand to be more successful towards achieving mission-related results; to reach and engage a larger and more supportive constituency; and to be more strategically, operationally, and financially focused, stable, and sustainable.