Nonprofit Impact's consulting work is based on our Integrated Strategy framework. It derives from organizational behavior and development principles and is evidence-based. It is informed by decades of work with hundreds of organizations and public agencies. We have found that distinctly strong and highly-successful organizations have a clear and focused identity, an engaged and loyal constituency, and adequate capacity to do the work. Those organizations in which identity, constituency, and capacity are integrated and aligned create a distinguishable and unequivocal brand. It is the potency that comes with each component being fully developed and aligned, and the resulting distinction of brand, that attracts, engages, and retains investors and supporters for a sustainable organization.