From Strategic Planning to Strategic Positioning
Strategic planning has historically served as an essential tool for organizational development and management. However, in today's complex and competitive environment, the traditional strategic plan often is not enough. Organizations interested in going to the next level will want to consider strategic positioning. Strategic positioning enhances traditional strategic planning by incorporating a more externally-focused and constituent-centered analysis. The positioning process goes beyond simply defining goals and objectives - it clarifies the organization's niche within its sphere of influence and in relation to the competition and its constituents. From Strategic Planning to Strategic Positioning outlines not only the reasons why organizations should consider positioning but also explains how to go about incorporating positioning into the strategic planning process. To request a copy of the booklet, contact Jennifer Burstein at 303.223.4886 x 3 or jennifer@nonprofitimpact.com.

An Integrated Strategy for Nonprofit Success and Sustainability
Your organization is already successful, but you know it is capable of more. Your senses tell you the time is right to work toward achieving the next level of success whether that is to grow, to attract more community support, or to optimize organizational assets. As a director, program manager, or board member you want to help your organization get there, but how? Organizations or programs that find themselves at this exciting, yet sometimes daunting stage can benefit tremendously from the Integrated Strategy approach. The Integrated Strategy has transformed organizations and programs of different sizes and stages of development to achieve powerful results and new levels of success. The Integrated Strategy is much more than strategic planning or marketing. It is a framework that helps organizations sharpen their focus by aligning identity, capacity, and constituency to ensure long-term success and sustainability. To request a copy of the booklet, contact Jennifer Burstein at 303.223.4886 x 3 or jennifer@nonprofitimpact.com.

Nonprofit Marketing with A Purpose:
Developing a Strategic Marketing Plan to Engage New Audiences
If your job includes attracting and retaining members or volunteers, making people aware of a program or cause, raising funds or trying to get support on an issue, this is an article you will want to read. This article provides a step-by-step, how-to guide to help you reach and engage your audience. It demonstrates how simple marketing concepts can be valuably applied to nonprofits and provides several examples for
the development of a basic and useful marketing or outreach plan.
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